YO! MAN : Rock'n' Roll, Robots and Reinventing British Dining

From rock'n'roll roadie to conveyor belt sushi empire - the unlikely story of the man who built YO!In 1997, Simon Woodroffe opened YO! Sushi with �200,000 and a 100-metre conveyor belt. For two weeks, nobody came. By week three, there was a queue around the block that lasted three years. But Simon's journey to that moment was anything but conventional. A former roadie and stage designer who worked on Live Aid and built sets for rock legends, he'd been expelled from school, arrested for drugs at nineteen, and served time in a young offender's prison. By his early forties, after business failures and divorce, he was nearly broke and wondering if he'd ever amount to anything. Then came fire-walking. Lunch with a Japanese businessman. A crazy idea. And the decision to risk everything at forty-five. This is the brutally honest, wildly entertaining story of how Simon created not just one but multiple iconic brands: YO! Sushi, YOTEL and the YO! empire itself. From the Creative Britannia moment of the late 90s to bankruptcy scares, difficult partnerships and becoming an original Dragon on BBC's�Dragon's Den, Simon holds nothing back about the sleepless nights, mental health struggles, relationship disasters and moments of pure terror when everything hung by a thread. Whether you're forty-five and wondering if it's too late, or nineteen and wondering if it's possible,�YO! MAN�proves that the most unlikely journeys often lead to the most extraordinary destinations.